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As stated by Alexander F. Brigham, the executive director of the Ethisphere Institute, “strong brand reputational value equals greater profits.”


Being consistent with your customers and exceeding their expectations is key to building a good brand reputation. Word of mouth can travel fast – particularly if its bad news.


As shown in trackur’s infographic, negative interactions spread to 2 times more people than positive interactions, which could lead to lost customers and lost sales. However, a good reputation will help you retain your customers, resulting in repeat business and ultimately an increase in sales and profits.



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  • Abu Dhabi, United Arab Emirates

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MARKETING

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